600+ Sales-Driven Videos for B2B SaaS Teams
We study the shit out of your buyers. Then ideate, build, and edit the videos that convert them without them ever feeling sold to.
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If you're anything like our clients, you've tried the freelancer, the “insane” AI tool, or maybe even hiring in-house. The videos looked fine… But nothing changed, and you can't quite put your finger on why.
So we built A2 Media differently. Every video we make starts with one question:
“will this actually move someone closer to buying?”
“Very few people understand video and marketing as much as A2 Media. They are one of the best agencies out there, they don't just produce, they think strategically about every piece of content.”
“A2 Media is one of the best video agencies we've ever worked with. They understood our product, our audience, and delivered content that actually moved the needle for our marketing.”
“I've worked with the A2 Media team at two different companies now and they're just great people to work with. They rolled with my shifting priorities and got video content out the door super fast.”
Best in class since 2023. Just look at the receipts bb.
Say it with us as you scroll. “ooooh. ahhhhh.”
Without a Video Engine
There's a better way.
With a Video Engine
See the proof
The receipts
PartnerHacker was a brand new company with a hypothesis: partnerships needed its own media brand. They had an audience, but no video team and a small content library. They needed to turn attention into authority fast in a space dominated by established players.
We became their first video hire and built the content engine from day one. Within months, PartnerHacker was recognized at events, leading conversations on LinkedIn, and positioned as the definitive voice in the partnerships space. Alongside them, using video, we coined Nearbound, a term that became an industry standard alongside inbound and outbound. It showed up on hiring boards, was adopted by other companies to describe their go-to-market motions, and the term has since evolved into ELG (Ecosystem Led Growth).
We produced 50 pieces of content across webinars, podcasts, short video clips, and full-funnel video (top, middle, and bottom of funnel). We helped host the largest partnerships webinar in history at the time (5,000 attendees), closed $900K+ in sponsorships, and built the video presence that made PartnerHacker synonymous with partner-led growth.
The plan · 4-6 months
Step One:
We study your buyer psychology — sales calls, competitor content, comments, anywhere your buyers show up online. Then we build your custom video roadmap. Where we tell you what you should be creating and how to distribute it. All based on our research.
Step Two:
We design the video system that works for your team, then script, edit, and give world-class quality videos within 48-72 hours. We give you videos every week, all tailored to your buyers.
Step Three:
Within a month, your sales team has videos they're proud to send out. Prospects show up to calls already educated. By month 6, video becomes one of your main drivers of buyer trust.
The Editors Behind
We work with editors that have shaped content viewed by millions.Now they build video systems for B2B teams.
The cost of building this team yourself vs. working with A2 Media.
Our one-time projects credit toward your monthly plan.
Even if you don't work with us, we'll point you in the right direction.
You tell us the idea or give us raw footage. We make it look expensive.
We research your buyer, map out 6 months of video, and give you 3 videos to test.
We run your whole video department. From creator to script to screen.
Testimonials
Common questions
The answers we give on most discovery calls. If yours isn't here, we'll cover it on the call.
4 to 6 hours per month.
AKA minimal. We built our process so you can stay focused on running your business. After an initial strategy session and a few async check-ins, we handle almost everything: strategy, scripts, creative direction, editing, and publishing. Most clients spend less than 2 hours a week with us, and that time gets shorter as we learn your voice and brand.
We start with a deep-dive into your ICP, your sales cycle, and the content gaps that are costing you pipeline. From there, we build a video strategy tailored to your buyer's journey. By the end of month one, you'll have a clear roadmap, your first 3 videos ready to use by your sales team, and then we get into systemizing it over the next 6 months.
You'll have a fully built video strategy and your first content in market. From there, most clients move into the Video Growth Engine, our ongoing retainer where we execute, optimize, and scale what's working. But there's no lock-in between plans. The Accelerator is designed to stand on its own, so if you want to take the playbook and run with it internally, you absolutely can.
We use self-reported attribution (“how did you hear about us?” on forms and in sales calls) to capture the touchpoints analytics teams often miss, like someone binging your LinkedIn videos for weeks before booking a call. We also monitor last-touch attribution from your CRM to see which specific videos influenced closed deals. And we track leading indicators like time-to-close, video engagement from target accounts, and pipeline velocity.
For example, one of our previous clients saw a 42% reduction in their sales cycle and $600K in video-attributed revenue. And we kept the tracking side of things simple.
P.S. If your team already has a way of measuring, we layer into how you do it best.
That's actually most of our clients. Here's a pattern we see all the time: a company hires a freelancer or agency, gets a batch of nice-looking videos, posts them, and nothing happens. The issue wasn't the video itself, it was the absence of strategy. No ICP targeting, no distribution plan, no alignment with the sales cycle. So we've committed to doing it differently. Every video we build is mapped to a specific stage, a specific audience, and a specific outcome.
Absolutely. We regularly repurpose existing webinars, podcasts, product demos, event recordings, and founder content into high-performing short-form and long-form video. If you've got raw footage sitting in a Google Drive somewhere, we'll turn it into content that actually drives conversations. As long as it fits into the strategy that we've set for you, that is.
An in-house editor gives you execution but not strategy. AI gives you speed but not differentiation. You'd still need a strategist, a creative director, a project manager, and a distribution plan, AKA 4+ roles on top of the editor. We replace all of that. And unlike AI-generated content that your competitors can replicate overnight, the work we build together compounds over time and becomes impossible to copy.
A2 Media is in a league of its own. I thought I was done with agencies but the team at A2 absolutely knocked our launch videos out of the park. My calendar has been full for weeks. Can't recommend them enough.
